Lead Product /
UX Designer.
I work at the intersection of product design, experimentation, systems thinking, and commercial strategy; turning ambiguous problems into clear experiences and measurable outcomes.
Three projects.
Strategy, systems, and signal.
Design Language Enablement at Scale
Design infrastructure for a distributed team: standards, iconography frameworks, and tone-of-voice guidance built for real decision-making at scale.
Cross-Channel Enrolment Personalisation
Connecting email and onsite journeys to create a higher-converting enrolment system for Western Sydney University.
From Repayment Tool to Everyday Finance
App redesign, Pay In-Store launch, and product foundations for Tinka's shift from repayment utility to everyday finance product.
Strategy, design, and the space between.
The best experiences sit at the intersection of human needs and business viability. My role is to find that intersection and design something clear, testable, and durable.
With a background spanning management consulting, agency strategy, and in-house product design, I bring systems-level thinking to problems that often get solved screen by screen. I'm most useful when the problem is still being defined.
More about me