Lead Experience Designer.
Hey, I'm Holly. I work across product and service design, experimentation, and commercial strategy. I like taking messy, ambiguous problems and turning them into something clear, useful, and measurable.
Three projects.
Strategy, systems, and signal.
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Strategy, design, and the space between.
The best experiences sit at the intersection of human needs and business viability. My role is to find that intersection and design something clear, testable, and durable.
With a background spanning management consulting, agency strategy, and in-house product design, I bring systems-level thinking to problems that often get solved screen by screen. I'm most useful when the problem is still being defined.
More about me