Writings

Writing on product,
growth, and systems.

Essays and notes on designing for outcomes: from behavioural thinking to experimentation and systems design.

Abstract illustration representing the journey from portfolio dread to creative confidence
Portfolio & Career 7 min read

How I Stopped Dreading My Portfolio and Started Building

There's a particular kind of dread that comes with building your portfolio as a designer. It's not like other work you avoid. It sits differently. It whispers that you're not quite the right designer for the job. I felt that dread for a long time.

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Navigating the maze
Behaviour & Decision Making 6 min read

Navigating the maze: using the SCARF model to overcome challenges

The SCARF model was built for neuroscience, but it maps surprisingly well onto the friction designers encounter every day.

Medium Read article
6 tips to navigate the design world
Design Thinking 5 min read

6 tips to navigate the design world

Practical, experience-led advice for navigating craft, collaboration, and growth in design. The knowledge that accelerates careers and rarely features in any curriculum.

Medium Read article
Are you a culprit of bad UX?
Behaviour 4 min read

Are you a culprit of bad UX?

Poor user experience is often a symptom of something upstream: unclear ownership, misaligned incentives, or decisions made too fast. A look at the patterns behind bad UX and how to break them.

LinkedIn Read article
5 Cool Typography Facts You Didn't See Coming
Industry 3 min read

5 Cool Typography Facts You Didn't See Coming

Five surprising typography facts that reveal the hidden history, psychology, and personality behind the fonts we use every day.

LinkedIn Read article

Want to see how this thinking translates into real work?

The case studies show the same ideas, behavioural design, systems thinking, and commercial clarity, applied in practice.

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